Monthly Archives: July 2009

Black hat SEO vs. white hat SEO

By The Maestro | Published: July 23, 2009
When talking to a prospective client some months ago, he indicated to me that another SEO firm had promised him #1 Google rankings within something around 30 days. Of course, I did what I could to strongly discourage him from believing that outrageous claim, informing him that nobody could legitimately make such a guarantee.  Over time, [...]
Posted in Uncategorized | Leave a comment

Why every website needs analytics

By The Maestro | Published: July 22, 2009
I think I’ve finally hit upon the perfect analogy for those that fail to use analytics programs on their websites. I have a really snazzy car for sale.  It has a massive engine, four wheels, brakes, a steering wheel…but no instrument panel (i.e. no speedometer, tachometer, odometer or other gauges).  How much would you pay for [...]
Posted in Uncategorized | Leave a comment

The (not really) definitive answer on table-based layouts vs. CSS

By The Maestro | Published: July 22, 2009
No, this post will definitely not be the final word on the CSS-versus-table debate.  But having just burned through a couple of billable hours futzing with a client’s site that was built heavily (and I do mean heavily) with tables, I think I’m in a position to answer this. Does a site have to be built [...]
Posted in Uncategorized | Leave a comment

What is your website about? And who is it for?

By The Maestro | Published: July 1, 2009
In my work with clients in various capacities, one thing that has always struck me is that the organization in question doesn’t seem to think about the site’s end goals until the very end of the project. Considering the user experience–which to my mind is the single justification for the site’s very existence–doesn’t seem [...]
Posted in Uncategorized | Leave a comment