Finally: the true welcome/intro post I’ve been trying to write for some time now. And I honestly can’t think of a better title.
That isn’t blog snark, either–I sincerely mean to say that an economic downturn can be a great time to start your own business. A few reasons why:
- There’s a chance you’ll face less competition. Yes, there might be less demand, but that also means there may be fewer providers of your particular product or service, meaning you’ll have to fight fewer people to be successful.
- Potential customers will be a bit more interested in seeking alternatives. Companies and consumers looking to adjust to the realities of the recession may be a bit more willing to reconsider loyalties to existing vendors. Low-cost providers will obviously have an edge here, but innovation will always be in style, and maybe a bit more now.
- History illustrates that past recessions–even really nasty ones–brought the world great companies. A list is here. More info here, including this quote:
Here’s what happens in bad times — disruption. Disruption means things change. And things often change quickly and dramatically. When things change, there are opportunities. And entrepreneurs seize opportunities — that’s what makes them entrepreneurs.
If you’ve ended up at this blog, you’re likely a businessperson looking for assistance with your website, trying to understand how to put your best foot forward online. If you do understand that, you already understand one critical fact: The companies that survive this downturn are the companies that get serious about getting traction online. They understand the importance of search, and how the Internet is fundamentally changing how consumers behave, and how the buying process is becoming very altered.
There’s one thing about a recession that needs to be understood: Economic activity is still occurring. There are still buyers and sellers. Granted, there might not be as many as you would like, and maybe buyers aren’t paying the prices you would like to see…which, come to think of it, is likely true even in boom times. But they’re there, and they can be found. Best of all, in a very real sense, they’re trying to find you.
That’s one of the things F Sharp is here to help accomplish–make it as easy as possible for potential customers to beat a path to your virtual or literal doorstep.
So that’s my real intro post. I do hope you’ll come back.