Bing could be getting traction

So says Comscore:

Microsoft Sites saw its average daily searcher penetration and share of search result pages in the U.S. continue to climb during the second week of Bing’s introduction. Microsoft Sites’ average daily penetration among U.S. searchers reached 16.7 percent during the work week of June 8-12, up 3 percentage points from the May 25-29 work week prior to Bing’s introduction. Microsoft’s share of search result pages in the U.S., a proxy for overall search intensity, increased to 12.1 percent during the period of June 8-12, also climbing 3 percentage points from the pre-introduction work week of May 25-29.

A few thoughts:

1. While it’s far, far too premature to start labeling Bing a Google slayer, I think it could pose a serious threat to Yahoo!.
2. Pursuant to #1: I think a Microsoft/Yahoo merger/acquisition just became that much more likely.
3. As one who uses a number of Google products, I’ve long been waiting for somebody to pose a serious threat to Google.
4. I never thought I would see the day that I would actually be cheering for Microsoft.